2024 population: 139,412 
  (  204 from 2020)
 204 from 2020) 
Land area: 1003.8 square miles
Population density: 138.9 persons per square mile
| 2024 Census data | |||
| White: | 123,672 | 88.71% |  1.3% | 
| Black: | 2,224 | 1.60% |  12.0% | 
| Indian: | 506 | 0.36% |  0.2% | 
| Asian: | 6,325 | 4.54% |  5.7% | 
| 2+ races: | 2,878 | 2.06% |  14.7% | 
| Hispanic: | 3,807 | 2.73% |  15.8% | 
| Total non-White: | 15,740 | 11.29% |  10.3% | 
| 2020-2024 Components | Number | Rate  | 
|---|---|---|
| Births: | 5,211 | 9.3 | 
| Deaths: | 5,805 | 10.4 | 
| Net Migration:  | -18 | -0.0 | 
| Net Immigration:  | 400 | 0.7 | 
| Change in White population: | -1,671 | -1.2 | 
| Change in Non-White pop.: | 1,467 | 1.1 | 
| Age, Family & Household Data for La Crosse-Onalaska, WI-MN Metro Area | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Housing Data | ||
|---|---|---|
| Number | % | |
| Housing Units | 61,502 | |
| Median Value | $225,153 | |
| Occupied | 58,207 | 94.6% | 
| Vacant | 3,295 | 5.4% | 
| Owned | 37,851 | 65.0% | 
| Rented | 20,356 | 35.0% | 
| Median Rent | $968 | |
| Single-Family Units | 42,662 | 69.4% | 
| Detached | 39,237 | 63.8% | 
| Attached | 3,425 | 5.6% | 
| Buldings with 5+ Units | 10,877 | 17.7% | 
| Mobile Homes | 2,491 | 4.1% | 
| Household Income | ||
|---|---|---|
| Range | Number | % | 
| Less than $10,000 | 2,428 | 4.2% | 
| $10,000 to $14,999 | 2,061 | 3.5% | 
| $15,000 to $19,999 | 1,680 | 2.9% | 
| $20,000 to $24,999 | 2,421 | 4.2% | 
| $25,000 to $29,999 | 2,545 | 4.4% | 
| $30,000 to $34,999 | 2,089 | 3.6% | 
| $35,000 to $39,999 | 2,250 | 3.9% | 
| $40,000 to $44,999 | 2,488 | 4.3% | 
| $45,000 to $49,999 | 2,420 | 4.2% | 
| $50,000 to $59,999 | 5,034 | 8.6% | 
| $60,000 to $74,999 | 5,955 | 10.2% | 
| $75,000 to $99,999 | 8,365 | 14.4% | 
| $100,000 to $124,999 | 6,000 | 10.3% | 
| $125,000 to $149,999 | 4,163 | 7.2% | 
| $150,000 to $199,999 | 4,214 | 7.2% | 
| $200,000 or more | 4,094 | 7.0% | 
| Median Household Income | 69,123 | |
| Per Capita Income | 39,476 | |
| Cost of Living Index (100 = average) | ||
| Compared to U.S. | 83 | |
| Welfare Households | ||
|---|---|---|
| Number | % | |
| SSI | 2,150 | 3.7% | 
| Public Assistance | 820 | 1.4% | 
| Public Asst. or Food Stamps | 4,743 | 8.1% | 
| Labor Force, Ages 25-64 | ||
|---|---|---|
| Number | % | |
| Employed | 68,394 | 77.7% | 
| Unemployed | 2,038 | 2.3% | 
| In Armed Forces | 148 | 0.2% | 
| Total Labor Force | 70,580 | 80.2% | 
| Not in Labor Force | 17,448 | 19.8% | 
| Real Unemployment Rate | 22.1% | |
| Class of Worker | |||
|---|---|---|---|
| Male | Female | % Male | |
| Private Sector | 27,295 | 22,240 | 55.1% | 
| Non-Profit | 2,986 | 6,817 | 30.5% | 
| Self-Employed | 3,192 | 1,999 | 61.5% | 
| Local Government | 1,562 | 3,176 | 33.0% | 
| State Government | 1,504 | 1,672 | 47.4% | 
| Federal Government | 565 | 557 | 50.4% | 
| Total Private + Self | 30,487 | 24,239 | 55.7% | 
| Total Non-Profit + Govt. | 6,617 | 12,222 | 35.1% | 
| Total | 37,104 | 36,461 | 50.4% | 
| Pct. Govt. | 12.3% | ||
| Occupation | ||
|---|---|---|
| Number | % | |
| Management, Business, Science, Arts | 10,845 | 14.7% | 
| Sales and Office Occupations | 15,402 | 20.9% | 
| Professional, Technical | 17,661 | 24.0% | 
| Service Occupations | 12,217 | 16.6% | 
| Farming, Forestry, Fishing | 266 | 0.4% | 
| All others | 17,590 | 23.9% | 
| White Collar | 59.6% | |
| Industry | ||
|---|---|---|
| Number | % | |
| Health care and social assistance | 13,982 | 19.0% | 
| Retail trade | 10,892 | 14.8% | 
| Manufacturing | 8,814 | 12.0% | 
| Educational services | 7,186 | 9.7% | 
| Accommodation and food services | 5,002 | 6.8% | 
| Construction | 4,188 | 5.7% | 
| Finance and insurance | 3,486 | 4.7% | 
| Other services | 3,057 | 4.1% | 
| Professional, scientific, technical | 2,884 | 3.9% | 
| Wholesale trade | 2,663 | 3.6% | 
| Public administration | 2,569 | 3.5% | 
| Transportation and warehousing | 2,346 | 3.2% | 
| Administrative, support, waste mgmt. | 2,245 | 3.0% | 
| Real estate and rental and leasing | 1,047 | 1.4% | 
| Information | 1,019 | 1.4% | 
| Arts, entertainment, recreation | 894 | 1.2% | 
| Agriculture, forestry, fishing, hunting | 869 | 1.2% | 
| Utilities | 509 | 0.7% | 
| Mining, quarrying, oil/gas extraction | 34 | 0.0% | 
| Management | 29 | 0.0% | 
| Hispanic Breakdown | ||
|---|---|---|
| Country | Number | % | 
| Mexican | 1,505 | 1.08% | 
| Puerto Rican | 386 | 0.28% | 
| Cuban | 135 | 0.10% | 
| Dominican | 52 | 0.04% | 
| Total Central American | 178 | 0.13% | 
| Costa Rican | 9 | 0.01% | 
| Guatemalan | 79 | 0.06% | 
| Honduran | 31 | 0.02% | 
| Nicaraguan | 10 | 0.01% | 
| Panamanian | 49 | 0.04% | 
| Salvadoran | 0 | 0.00% | 
| Other Central American | 0 | 0.00% | 
| Total South American | 387 | 0.28% | 
| Argentinean | 0 | 0.00% | 
| Bolivian | 45 | 0.03% | 
| Chilean | 0 | 0.00% | 
| Colombian | 166 | 0.12% | 
| Ecuadorian | 34 | 0.02% | 
| Paraguayan | 0 | 0.00% | 
| Peruvian | 124 | 0.09% | 
| Uruguayan | 0 | 0.00% | 
| Venezuelan | 18 | 0.01% | 
| Other South American | 0 | 0.00% | 
| Other Hispanic | 294 | 0.21% | 
| Asian Breakdown | ||
|---|---|---|
| Country | Number | % | 
| Hmong | 3,474 | 2.50% | 
| Filipino | 446 | 0.32% | 
| Chinese | 442 | 0.32% | 
| Indian | 344 | 0.25% | 
| Korean | 193 | 0.14% | 
| Japanese | 160 | 0.12% | 
| Laotian | 87 | 0.06% | 
| Vietnamese | 79 | 0.06% | 
| Bangladeshi | 61 | 0.04% | 
| Language Spoken at Home | ||
|---|---|---|
| Language | Number | % | 
| English | 125,466 | 94.9% | 
| Other Asian | 2,753 | 2.1% | 
| Spanish | 2,118 | 1.6% | 
| German, other Germanic | 574 | 0.4% | 
| Other Indo-European | 331 | 0.3% | 
| French, Haitian, Cajun | 245 | 0.2% | 
| Chinese | 208 | 0.2% | 
| Tagalog | 157 | 0.1% | 
| Other | 123 | 0.1% | 
| Ancestry | ||
|---|---|---|
| Country | Number | % | 
| German | 57,442 | 41.3% | 
| Norwegian | 23,888 | 17.2% | 
| Irish | 18,686 | 13.4% | 
| English | 9,349 | 6.7% | 
| Polish | 7,206 | 5.2% | 
| Italian | 3,658 | 2.6% | 
| American | 3,464 | 2.5% | 
| French | 3,363 | 2.4% | 
| Swedish | 3,323 | 2.4% | 
| Czech | 2,941 | 2.1% | 
| Dutch | 2,545 | 1.8% | 
| European | 1,875 | 1.3% | 
| Scottish | 1,628 | 1.2% | 
| Scandinavian | 1,203 | 0.9% | 
| Danish | 1,028 | 0.7% | 
| Citizenship & Nativity | ||
|---|---|---|
| Number | % | |
| U.S. citizen | 138,017 | 99.3% | 
| Not a citizen | 1,025 | 0.7% | 
| Native | 135,311 | 97.3% | 
| Foreign-born | 3,731 | 2.7% | 
| Educational Attainment, Population 25 Years and Older | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| < 9 Years | 9-12 Years | H.S. Grad or GED | Some College | Bach. Degree | Grad Degree | ||||||
| 1,356 | 1.5% | 2,266 | 2.5% | 24,117 | 26.4% | 32,182 | 35.2% | 19,731 | 21.6% | 11,826 | 12.9% | 
| Average years of education: 14.0 | |||||||||||
| Population 25 Years and Older | ||
|---|---|---|
| < 9 Years | 1,356 | 1.5% | 
| 9-12 Years | 2,266 | 2.5% | 
| H.S. Grad or GED | 24,117 | 26.4% | 
| Some College | 32,182 | 35.2% | 
| Bach. Degree | 19,731 | 21.6% | 
| Grad Degree | 11,826 | 12.9% | 
| Average years of education: 14.0 | ||
| Labor Force Data from the Bureau of Labor Statistics | |||||
|---|---|---|---|---|---|
| Year | Labor Force | Employed | Unemployed | Unemp. Rate | State Avg. | 
| 1990 | 126,296 | 121,478 | 4,818 | 3.8% | |
| 1991 | 127,708 | 122,306 | 5,402 | 4.2% | |
| 1992 | 131,514 | 125,860 | 5,654 | 4.3% | |
| 1993 | 134,832 | 129,332 | 5,500 | 4.1% | |
| 1994 | 138,974 | 134,002 | 4,972 | 3.6% | |
| 1995 | 141,760 | 136,542 | 5,218 | 3.7% | |
| 1996 | 142,668 | 138,166 | 4,502 | 3.2% | |
| 1997 | 143,628 | 139,552 | 4,076 | 2.8% | |
| 1998 | 143,864 | 139,944 | 3,920 | 2.7% | |
| 1999 | 143,902 | 139,568 | 4,334 | 3.0% | |
| 2000 | 144,574 | 139,824 | 4,750 | 3.3% | |
| 2001 | 146,572 | 140,966 | 5,606 | 3.8% | |
| 2002 | 147,048 | 140,550 | 6,498 | 4.4% | |
| 2003 | 146,830 | 140,014 | 6,816 | 4.6% | |
| 2004 | 147,100 | 140,894 | 6,206 | 4.2% | |
| 2005 | 145,384 | 139,420 | 5,964 | 4.1% | |
| 2006 | 150,142 | 144,424 | 5,718 | 3.8% | |
| 2007 | 150,766 | 144,690 | 6,076 | 4.0% | |
| 2008 | 152,734 | 146,282 | 6,452 | 4.2% | |
| 2009 | 154,340 | 143,344 | 10,996 | 7.1% | |
| 2010 | 153,002 | 142,762 | 10,240 | 6.7% | |
| 2011 | 152,262 | 143,136 | 9,126 | 6.0% | |
| 2012 | 153,880 | 145,530 | 8,350 | 5.4% | |
| 2013 | 154,486 | 146,392 | 8,094 | 5.2% | |
| 2014 | 154,008 | 147,342 | 6,666 | 4.3% | |
| 2015 | 153,946 | 148,116 | 5,830 | 3.8% | |
| 2016 | 155,962 | 150,382 | 5,580 | 3.6% | |
| 2017 | 155,760 | 151,124 | 4,636 | 3.0% | |
| 2018 | 154,052 | 149,926 | 4,126 | 2.7% | |
| 2019 | 152,454 | 148,054 | 4,400 | 2.9% | |
| 2020 | 150,586 | 142,672 | 7,914 | 5.3% | |
| 2021 | 153,690 | 148,932 | 4,758 | 3.1% | |
| 2022 | 153,574 | 149,812 | 3,762 | 2.4% | |
| 2023 | 155,320 | 151,348 | 3,972 | 2.6% | |
| 2024 | 152,466 | 148,484 | 3,982 | 2.6% | |