2024 population: 1,068,645 ( 30,276 from 2020)
Land area: 8447.9 square miles
Population density: 126.5 persons per square mile

2024 Census data
White:	865,328	80.97%	0.5%
Black:	46,100	4.31%	9.8%
Indian:	3,931	0.37%	3.6%
Asian:	48,197	4.51%	19.9%
2+ races:	24,007	2.25%	12.3%
Hispanic:	81,082	7.59%	16.0%

Total non-White:	203,317	19.03%	14.7%

2020-2024 Components	Number	Rate
Births:	45,093	10.9
Deaths:	39,331	9.5
Net Migration:	4,648	1.1
Net Immigration:	19,396	4.7

Change in White population:	4,222	0.4
Change in Non-White pop.:	26,054	2.5

Race Breakdown with Components of Population Change

[Display all years]

Year:

Total population:

White:

Black:

Indian:

Asian:

2+ races:

Hispanic:

Total non-White:

2020
1,038,369
861,106	82.93%
41,978	4.04%
3,793	0.37%
40,206	3.87%
21,371	2.06%
69,915	6.73%
177,263	17.07%

2010
955,875
826,106	86.42%
35,044	3.67%
3,340	0.35%
26,326	2.75%
15,056	1.58%
49,146	5.14%
129,769	13.58%

2000
866,759
787,371	90.84%
25,344	2.92%
2,871	0.33%
16,991	1.96%
9,621	1.11%
23,814	2.75%
79,388	9.16%

1990
765,979
727,496	94.98%
17,335	2.26%
2,443	0.32%
10,512	1.37%
n/a
8,193	1.07%
38,483	5.02%

1980
718,805
695,718	96.79%
10,639	1.48%
1,705	0.24%
5,015	0.70%
n/a
5,183	0.72%
23,087	3.21%

1970
657,722
643,891	97.90%
6,486	0.99%
889	0.14%
2,169	0.33%
n/a
3,540	0.54%
13,831	2.10%

Decade:

Components:

Births:

Deaths:

Net Migration:

Net Immigration:

Change in White population:

Change in Non-White pop.:

Number	Rate
2010's
105,096	11.0
70,504	7.4
13,154	1.4
16,973	1.8

35,000	3.7
47,494	5.0

Number	Rate
2000's
106,869	12.3
63,117	7.3
27,286	3.1
17,877	2.1

38,735	4.5
50,381	5.8

Number	Rate
1990's
105,262	13.7
64,145	8.4
35,466	4.6
6,342	0.8

59,875	7.8
40,905	5.3

Number	Rate
1980's
109,175	15.2
58,550	8.1
-1,344	-0.2
n/a

31,778	4.4
15,396	2.1

Number	Rate
1970's
n/a
n/a
7,264	1.1
n/a

51,827	7.9
9,256	1.4

Age, Family & Household Data for Madison, WI Market Area

[Display all years]

Year:

Median Age:

Under 18:

Voting Age Population:

Over 65:

Households:

Persons Per HH:

Families (%HH):

Married Couples (%Fams):

Single Mothers (%Fams):

Non-Family (%HH):

2022
Number	Percent
38.3
215,696	10.2%
852,949	79.8%
170,008	8.1%

435,147
2.32

254,968	58.6%
201,662	79.1%
21,868	8.6%
180,179	41.4%

2010
Number	Percent
37.0
217,336	22.7%
738,539	77.3%
119,994	12.6%

389,447
2.39

240,854	61.8%
188,493	78.3%
22,701	9.4%
148,593	38.2%

2000
Number	Percent
35.2
208,854	24.1%
657,905	75.9%
102,975	11.9%

343,942
2.44

219,476	63.8%
180,371	82.2%
17,952	8.2%
124,466	36.2%

1990
Number	Percent
32.2
191,535	25.0%
574,444	75.0%
92,495	12.1%

290,993
2.55

195,221	67.1%
164,726	84.4%
14,509	7.4%
95,772	32.9%

1980
Number	Percent
29.1
199,436	27.7%
519,369	72.3%
79,350	11.0%

259,337
2.68

180,841	69.7%
157,483	87.1%
11,456	6.3%
78,496	30.3%

2022 Housing Data for Madison, WI Market Area

Household Income
Range	Number	%
Less than $10,000	17,738	4.1%
$10,000 to $14,999	11,954	2.7%
$15,000 to $19,999	12,345	2.8%
$20,000 to $24,999	13,826	3.2%
$25,000 to $29,999	15,378	3.5%
$30,000 to $34,999	15,114	3.5%
$35,000 to $39,999	15,340	3.5%
$40,000 to $44,999	15,699	3.6%
$45,000 to $49,999	15,680	3.6%
$50,000 to $59,999	33,786	7.8%
$60,000 to $74,999	43,182	9.9%
$75,000 to $99,999	62,839	14.4%
$100,000 to $124,999	47,857	11.0%
$125,000 to $149,999	33,198	7.6%
$150,000 to $199,999	41,514	9.5%
$200,000 or more	39,697	9.1%

Median Household Income	78,369
Per Capita Income	43,439

Cost of Living Index (100 = average)
Compared to U.S.	83

Welfare Households
	Number	%
SSI	16,584	3.8%
Public Assistance	8,226	1.9%
Public Asst. or Food Stamps	40,207	9.2%

Labor Force, Ages 25-64
	Number	%
Employed	496,999	78.3%
Unemployed	13,903	2.2%
In Armed Forces	1,030	0.2%

Total Labor Force	511,932	80.6%
Not in Labor Force	123,006	19.4%

Real Unemployment Rate		21.6%

Class of Worker
	Male	Female	% Male
Private Sector	208,211	159,533	56.6%
Non-Profit	14,100	33,752	29.5%
Self-Employed	30,038	17,048	63.8%

Local Government	14,116	23,282	37.7%
State Government	22,771	26,924	45.8%
Federal Government	4,630	4,416	51.2%

Total Private + Self	238,249	176,581	57.4%
Total Non-Profit + Govt.	55,617	88,374	38.6%
Total	293,866	264,955	52.6%

Pct. Govt.	17.2%

Occupation
	Number	%
Management, Business, Science, Arts	96,433	17.2%
Sales and Office Occupations	102,101	18.2%
Professional, Technical	155,994	27.9%
Service Occupations	81,775	14.6%
Farming, Forestry, Fishing	4,840	0.9%
All others	123,548	22.1%

White Collar		63.3%

Industry
	Number	%
Health care and social assistance	80,868	14.4%
Manufacturing	73,176	13.1%
Educational services	60,847	10.9%
Retail trade	58,867	10.5%
Professional, scientific, technical	48,045	8.6%
Accommodation and food services	34,466	6.2%
Construction	33,320	6.0%
Finance and insurance	28,559	5.1%
Public administration	25,167	4.5%
Other services	23,369	4.2%
Transportation and warehousing	17,749	3.2%
Administrative, support, waste mgmt.	14,549	2.6%
Wholesale trade	13,963	2.5%
Agriculture, forestry, fishing, hunting	12,600	2.3%
Information	12,455	2.2%
Arts, entertainment, recreation	8,962	1.6%
Real estate and rental and leasing	7,033	1.3%
Utilities	4,478	0.8%
Management	856	0.2%
Mining, quarrying, oil/gas extraction	522	0.1%

Hispanic Breakdown
Country	Number	%
Mexican	43,237	4.17%
Puerto Rican	5,164	0.50%
Cuban	1,162	0.11%
Dominican	1,066	0.10%

Total Central American	3,983	0.38%
Costa Rican	292	0.03%
Guatemalan	831	0.08%
Honduran	812	0.08%
Nicaraguan	1,544	0.15%
Panamanian	86	0.01%
Salvadoran	418	0.04%
Other Central American	0	0.00%

Total South American	6,123	0.59%
Argentinean	724	0.07%
Bolivian	73	0.01%
Chilean	217	0.02%
Colombian	2,161	0.21%
Ecuadorian	589	0.06%
Paraguayan	32	0.00%
Peruvian	547	0.05%
Uruguayan	806	0.08%
Venezuelan	952	0.09%
Other South American	22	0.00%

Other Hispanic	4,336	0.42%

Asian Breakdown
Country	Number	%
Chinese	9,910	0.96%
Indian	9,577	0.92%
Hmong	4,521	0.44%
Korean	2,166	0.21%
Filipino	1,914	0.18%
Vietnamese	1,345	0.13%
Japanese	897	0.09%
Laotian	823	0.08%
Taiwanese	698	0.07%

Language Spoken at Home
Language	Number	%
English	898,019	91.5%
Spanish	39,531	4.0%
Other Asian	8,534	0.9%
Other Indo-European	8,388	0.9%
Chinese	7,467	0.8%
German, other Germanic	7,010	0.7%
Russian, Polish, other Slavic	3,320	0.3%
Other	2,643	0.3%
French, Haitian, Cajun	1,796	0.2%

Ancestry
Country	Number	%
German	366,323	35.3%
Irish	135,100	13.0%
Norwegian	98,353	9.5%
English	96,711	9.3%
Polish	49,442	4.8%
Italian	33,771	3.3%
American	31,461	3.0%
French	23,663	2.3%
Swiss	23,597	2.3%
Swedish	20,245	2.0%
Dutch	17,465	1.7%
European	17,063	1.6%
Scottish	15,392	1.5%
Czech	12,182	1.2%
African	8,157	0.8%

Citizenship & Nativity
	Number	%
U.S. citizen	1,001,571	96.6%
Not a citizen	35,033	3.4%

Native	974,075	94.0%
Foreign-born	62,529	6.0%

Educational Attainment, Population 25 Years and Older
14,283	2.0%	25,569	3.6%	180,425	25.7%	203,487	29.0%	173,411	24.7%	105,007	15.0%
Average years of education: 14.1

Population 25 Years and Older
< 9 Years	14,283	2.0%
9-12 Years	25,569	3.6%
H.S. Grad or GED	180,425	25.7%
Some College	203,487	29.0%
Bach. Degree	173,411	24.7%
Grad Degree	105,007	15.0%
Average years of education: 14.1

Labor Force Data from the Bureau of Labor Statistics
Year	Labor Force	Employed	Unemployed	Unemp. Rate	State Avg.
1990	431,059	415,774	15,285	3.5%
1991	437,811	414,963	22,848	5.2%
1992	449,785	430,626	19,159	4.3%
1993	460,852	444,553	16,299	3.5%
1994	472,605	456,657	15,948	3.4%
1995	481,631	467,083	14,548	3.0%
1996	490,241	475,442	14,799	3.0%
1997	496,029	481,708	14,321	2.9%
1998	497,425	484,111	13,314	2.7%
1999	495,476	483,158	12,318	2.5%

2000	511,498	496,405	15,093	3.0%
2001	523,578	504,151	19,427	3.7%
2002	525,925	503,049	22,876	4.3%
2003	532,165	507,790	24,375	4.6%
2004	533,479	511,915	21,564	4.0%
2005	537,172	515,595	21,577	4.0%
2006	542,866	521,621	21,245	3.9%
2007	546,527	523,690	22,837	4.2%
2008	549,958	525,856	24,102	4.4%
2009	553,913	509,909	44,004	7.9%

2010	547,601	507,175	40,426	7.4%
2011	546,418	511,041	35,377	6.5%
2012	547,608	515,358	32,250	5.9%
2013	551,547	520,584	30,963	5.6%
2014	555,156	530,569	24,587	4.4%
2015	562,435	541,413	21,022	3.7%
2016	570,538	551,933	18,605	3.3%
2017	574,931	559,051	15,880	2.8%
2018	573,546	558,980	14,566	2.5%
2019	577,780	561,864	15,916	2.8%

2020	571,096	539,772	31,324	5.5%
2021	582,539	563,249	19,290	3.3%
2022	582,179	567,530	14,649	2.5%
2023	598,442	583,087	15,355	2.6%
2024	600,420	584,913	15,507	2.6%

Housing Data
	Number	%
Housing Units	467,665
Median Value	$276,969

Occupied	435,147	93.0%
Vacant	32,518	7.0%

Owned	282,018	64.8%
Rented	153,129	35.2%
Median Rent	$1,094

Single-Family Units	313,673	67.1%
Detached	291,095	62.2%
Attached	22,578	4.8%
Buldings with 5+ Units	101,461	21.7%
Mobile Homes	13,361	2.9%

Madison, WI Market Area

Race Breakdown with Components of Population Change

Age, Family & Household Data for Madison, WI Market Area

2022 Housing Data for Madison, WI Market Area

2022 Income & Employment Data for Madison, WI Market Area

2022 Ancestry, Citizenship & Language Data for Madison, WI Market Area

2022 Educational Attainment Data for Madison, WI Market Area

Historical Labor Force Data for Madison, WI Market Area