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Wausau-Rhinelander, WI Market Area


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Click here to view demographic data for Wausau-Rhinelander, WI Market Area

2024 population: 499,779   ( 5,364 from 2020)
Land area: 12446.9 square miles
Population density: 40.2 persons per square mile

2024 Census data
White:447,408 89.52% 0.2%
Black:4,7090.94% 13.0%
Indian:6,3531.27% 2.1%
Asian:14,6912.94% 6.6%
2+ races:7,4151.48% 13.5%
Hispanic:19,2033.84% 24.8%
Total non-White:52,37110.48% 13.6%

2020-2024 ComponentsNumberRate
Births:19,872 10.0
Deaths:25,55012.9
Net Migration: 8,0154.1
Net Immigration: 2,9851.5
Change in White population:-913 -0.2
Change in Non-White pop.:6,277 1.3



Historical Presidential Election Results for Wausau-Rhinelander, WI Market Area

Click on the Year to view county-level data for that election.

YearTurnout WinnerRunner-Up OtherTotal Votes Diff
(US) 		PUSV
2020 72% Donald Trump* (R) 164,343 58.7% Joe Biden (D) 110,654 39.5% 4,786 [+] 1.7% 279,783 12 0.18%
2016 66% Donald Trump (R) 143,435 56.5% Hillary Clinton (D) 96,005 37.8% 14,568 [+] 5.7% 254,008 11 0.19%
2012 68% Mitt Romney (R) 130,231 50.5% Barack Obama* (D) 124,300 48.2% 3,571 [+] 1.4% 258,102 3 0.20%
2008 68% Barack Obama (D) 141,087 54.9% John McCain (R) 110,900 43.2% 4,855 [+] 1.9% 256,842 -2 0.20%
2004 71% George W. Bush* (R) 134,358 51.3% John Kerry (D) 124,215 47.5% 3,097 [+] 1.2% 261,670 1 0.21%
2000 64% George W. Bush (R) 112,949 49.0% Albert Gore, Jr. (D) 104,730 45.5% 12,697 [+] 5.5% 230,376 1 0.22%
1996 59% Bill Clinton* (D) 96,044 47.0% Robert Dole (R) 75,106 36.8% 33,080 [+] 16.2% 204,230 -4 0.21%
1992 69% Bill Clinton (D) 88,935 38.9% George Bush* (R) 81,103 35.5% 58,670 [+] 25.7% 228,708 -2 0.22%
1988 62% Michael Dukakis (D) 99,489 50.2% George Bush (R) 97,410 49.1% 1,428 [+] 0.7% 198,327 -4 0.22%
1984 65% Ronald Reagan* (R) 113,948 57.0% Walter Mondale (D) 83,225 41.6% 2,754 1.4% 199,927 -2 0.22%
1980 71% Ronald Reagan (R) 103,401 48.4% Jimmy Carter* (D) 93,308 43.7% 16,933 [+] 7.9% 213,642 -2 0.25%
1976 72% Jimmy Carter (D) 97,928 51.6% Gerald Ford* (R) 87,268 46.0% 4,670 [+] 2.5% 189,866 -2 0.23%
1972 67% Richard Nixon* (R) 87,397 52.8% George McGovern (D) 70,484 42.6% 7,511 [+] 4.5% 165,392 -8 0.21%
1968 69% Richard Nixon (R) 68,043 46.2% Hubert Humphrey (D) 66,260 45.0% 12,904 [+] 8.8% 147,207 3 0.20%
1964 71% Lyndon Johnson* (D) 94,564 64.5% Barry Goldwater (R) 51,805 35.3% 228 0.2% 146,597 -3 0.21%
1960 77% Richard Nixon (R) 81,735 53.3% John Kennedy (D) 71,338 46.5% 240 0.2% 153,313 4 0.22%
1956 67% Dwight Eisenhower* (R) 87,982 62.2% Adlai Stevenson (D) 52,798 37.3% 723 0.5% 141,503 5 0.23%
1952 70% Dwight Eisenhower (R) 90,607 62.4% Adlai Stevenson (D) 54,008 37.2% 666 0.5% 145,281 7 0.24%
1948 58% Harry Truman* (D) 61,443 51.7% Thomas Dewey (R) 53,847 45.3% 3,554 [+] 3.0% 118,844 0 0.24%
1944 60% Thomas Dewey (R) 63,765 51.7% Franklin Roosevelt* (D) 58,287 47.3% 1,239 1.0% 123,291 6 0.26%
1940 67% Wendell Willkie (R) 68,414 49.5% Franklin Roosevelt* (D) 67,742 49.1% 1,940 1.4% 138,096 5 0.28%
1936 66% Franklin Roosevelt* (D) 79,458 64.3% Alf Landon (R) 37,078 30.0% 7,011 [+] 5.7% 123,547 -6 0.27%
1932 62% Franklin Roosevelt (D) 76,542 69.0% Herbert Hoover* (R) 30,693 27.7% 3,671 [+] 3.3% 110,906 -12 0.28%
1928 58% Herbert Hoover (R) 51,733 52.3% Al Smith (D) 45,749 46.3% 1,379 [+] 1.4% 98,861 -6 0.27%
1924 53% Robert LaFollette (Prog) 53,064 59.7% Calvin Coolidge (R) 27,721 31.2% 8,161 [+] 9.2% 88,946 -23 0.31%
1920 44% Warren Harding (R) 50,657 70.2% James Cox (D) 11,832 16.4% 9,719 [+] 13.5% 72,208 10 0.27%
1916 31% Charles Evans Hughes (R) 25,301 54.1% Woodrow Wilson* (D) 18,991 40.6% 2,509 [+] 5.4% 46,801 8 0.25%
1912 30% Woodrow Wilson (D) 17,229 41.2% William Taft* (R) 14,192 33.9% 10,385 [+] 24.8% 41,806 11 0.28%
1908 38% William Taft (R) 27,686 57.8% William J. Bryan (D) 17,672 36.9% 2,532 [+] 5.3% 47,890 6 0.32%
1904 41% Theodore Roosevelt (R) 32,881 69.6% Alton Parker (D) 12,380 26.2% 1,954 [+] 4.1% 47,215 13 0.35%
1900 42% William McKinley* (R) 27,304 62.5% William J. Bryan (D) 15,419 35.3% 986 [+] 2.3% 43,709 11 0.31%
* incumbent         PSV: percent of state vote



2020 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Joe Biden (D) 110,654 39.5%
Donald Trump* (R) 164,343 58.7%
Jo Jorgensen (Lbt) 3,183 1.1%
Other 1,603 0.6%
TOTAL 279,783
Turnout: 72% Diff (US): 12


2016 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Hillary Clinton (D) 96,005 37.8%
Donald Trump (R) 143,435 56.5%
Gary Johnson (Lbt) 8,464 3.3%
Jill Stein (Grn) 2,512 1.0%
Evan McMullin (I) 650 0.3%
Other 2,942 1.2%
TOTAL 254,008
Turnout: 66% Diff (US): 11


2012 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Barack Obama* (D) 124,300 48.2%
Mitt Romney (R) 130,231 50.5%
Gary Johnson (Lbt) 1,644 0.6%
Other 1,927 0.7%
TOTAL 258,102
Turnout: 68% Diff (US): 3


2008 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Barack Obama (D) 141,087 54.9%
John McCain (R) 110,900 43.2%
Ralph Nader (I) 1,939 0.8%
Bob Barr (Lbt) 992 0.4%
Other 1,924 0.7%
TOTAL 256,842
Turnout: 68% Diff (US): -2


2004 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
George W. Bush* (R) 134,358 51.3%
John Kerry (D) 124,215 47.5%
Ralph Nader (I) 1,923 0.7%
Other 1,174 0.4%
TOTAL 261,670
Turnout: 71% Diff (US): 1


2000 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
George W. Bush (R) 112,949 49.0%
Albert Gore, Jr. (D) 104,730 45.5%
Ralph Nader (Grn) 9,223 4.0%
Pat Buchanan (Ref) 2,230 1.0%
Other 1,244 0.5%
TOTAL 230,376
Turnout: 64% Diff (US): 1


1996 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Bill Clinton* (D) 96,044 47.0%
Robert Dole (R) 75,106 36.8%
Ross Perot (Ref) 29,236 14.3%
Ralph Nader (Grn) 2,132 1.0%
Harry Browne (Lbt) 555 0.3%
Other 1,157 0.6%
TOTAL 204,230
Turnout: 59% Diff (US): -4


1992 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Bill Clinton (D) 88,935 38.9%
George Bush* (R) 81,103 35.5%
Ross Perot (I) 57,107 25.0%
Other 1,563 0.7%
TOTAL 228,708
Turnout: 69% Diff (US): -2


1988 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
George Bush (R) 97,410 49.1%
Michael Dukakis (D) 99,489 50.2%
Ron Paul (Lbt) 412 0.2%
Other 1,016 0.5%
TOTAL 198,327
Turnout: 62% Diff (US): -4


1984 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Ronald Reagan* (R) 113,948 57.0%
Walter Mondale (D) 83,225 41.6%
Other 2,754 1.4%
TOTAL 199,927
Turnout: 65% Diff (US): -2


1980 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Ronald Reagan (R) 103,401 48.4%
Jimmy Carter* (D) 93,308 43.7%
John Anderson (I) 12,391 5.8%
Edward Clark (Lbt) 3,491 1.6%
Other 1,051 0.5%
TOTAL 213,642
Turnout: 71% Diff (US): -2


1976 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Jimmy Carter (D) 97,928 51.6%
Gerald Ford* (R) 87,268 46.0%
Eugene McCarthy (I) 3,118 1.6%
Other 1,552 0.8%
TOTAL 189,866
Turnout: 72% Diff (US): -2


1972 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Richard Nixon* (R) 87,397 52.8%
George McGovern (D) 70,484 42.6%
John Schmitz (Amer) 7,181 4.3%
Other 330 0.2%
TOTAL 165,392
Turnout: 67% Diff (US): -8


1968 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Richard Nixon (R) 68,043 46.2%
Hubert Humphrey (D) 66,260 45.0%
George Wallace (AIP) 12,581 8.5%
Other 323 0.2%
TOTAL 147,207
Turnout: 69% Diff (US): 3


1964 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Lyndon Johnson* (D) 94,564 64.5%
Barry Goldwater (R) 51,805 35.3%
Other 228 0.2%
TOTAL 146,597
Turnout: 71% Diff (US): -3


1960 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
John Kennedy (D) 71,338 46.5%
Richard Nixon (R) 81,735 53.3%
Other 240 0.2%
TOTAL 153,313
Turnout: 77% Diff (US): 4


1956 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Dwight Eisenhower* (R) 87,982 62.2%
Adlai Stevenson (D) 52,798 37.3%
Other 723 0.5%
TOTAL 141,503
Turnout: 67% Diff (US): 5


1952 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Dwight Eisenhower (R) 90,607 62.4%
Adlai Stevenson (D) 54,008 37.2%
Other 666 0.5%
TOTAL 145,281
Turnout: 70% Diff (US): 7


1948 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Harry Truman* (D) 61,443 51.7%
Thomas Dewey (R) 53,847 45.3%
Henry Wallace (Prog) 2,625 2.2%
Other 929 0.8%
TOTAL 118,844
Turnout: 58% Diff (US): 0


1944 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Franklin Roosevelt* (D) 58,287 47.3%
Thomas Dewey (R) 63,765 51.7%
Other 1,239 1.0%
TOTAL 123,291
Turnout: 60% Diff (US): 6


1940 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Franklin Roosevelt* (D) 67,742 49.1%
Wendell Willkie (R) 68,414 49.5%
Other 1,940 1.4%
TOTAL 138,096
Turnout: 67% Diff (US): 5


1936 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Franklin Roosevelt* (D) 79,458 64.3%
Alf Landon (R) 37,078 30.0%
William Lemke (Union) 5,822 4.7%
Norman Thomas (Soc) 678 0.5%
Other 511 0.4%
TOTAL 123,547
Turnout: 66% Diff (US): -6


1932 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Franklin Roosevelt (D) 76,542 69.0%
Herbert Hoover* (R) 30,693 27.7%
Norman Thomas (Soc) 2,892 2.6%
Other 779 0.7%
TOTAL 110,906
Turnout: 62% Diff (US): -12


1928 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Herbert Hoover (R) 51,733 52.3%
Al Smith (D) 45,749 46.3%
Norman Thomas (Soc) 897 0.9%
Other 482 0.5%
TOTAL 98,861
Turnout: 58% Diff (US): -6


1924 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Calvin Coolidge (R) 27,721 31.2%
John Davis (D) 7,120 8.0%
Robert LaFollette (Prog) 53,064 59.7%
Other 1,041 1.2%
TOTAL 88,946
Turnout: 53% Diff (US): -23


1920 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Warren Harding (R) 50,657 70.2%
James Cox (D) 11,832 16.4%
Eugene Debs (Soc) 8,895 12.3%
Aaron Watkins (Proh) 824 1.1%
TOTAL 72,208
Turnout: 44% Diff (US): 10


1916 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Woodrow Wilson* (D) 18,991 40.6%
Charles Evans Hughes (R) 25,301 54.1%
Allan Benson (Soc) 1,881 4.0%
James Hanly (Proh) 628 1.3%
TOTAL 46,801
Turnout: 31% Diff (US): 8


1912 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Woodrow Wilson (D) 17,229 41.2%
Theodore Roosevelt (Prog) 7,054 16.9%
William Taft* (R) 14,192 33.9%
Eugene Debs (Soc) 2,431 5.8%
Eugene Chafin (Proh) 800 1.9%
Other 100 0.2%
TOTAL 41,806
Turnout: 30% Diff (US): 11


1908 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
William Taft (R) 27,686 57.8%
William J. Bryan (D) 17,672 36.9%
Eugene Debs (Soc) 1,595 3.3%
Eugene Chafin (Proh) 929 1.9%
Other 8 0.0%
TOTAL 47,890
Turnout: 38% Diff (US): 6


1904 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
Theodore Roosevelt (R) 32,881 69.6%
Alton Parker (D) 12,380 26.2%
Eugene Debs (Soc) 699 1.5%
Silas Swallow (Proh) 757 1.6%
Thomas Watson (Pop) 30 0.1%
Other 468 1.0%
TOTAL 47,215
Turnout: 41% Diff (US): 13


1900 President, Wausau-Rhinelander, WI Market Area
CandidateVotesPct
William McKinley* (R) 27,304 62.5%
William J. Bryan (D) 15,419 35.3%
John Woolley (Proh) 757 1.7%
Eugene Debs (Soc) 159 0.4%
Other 70 0.2%
TOTAL 43,709
Turnout: 42% Diff (US): 11
* incumbent