2024 population: 707,606 ( 26,839 from 2020)
Land area: 3308.8 square miles
Population density: 213.9 persons per square mile

2024 Census data
White:	555,118	78.45%	1.1%
Black:	35,361	5.00%	12.6%
Indian:	2,092	0.30%	6.1%
Asian:	44,219	6.25%	20.7%
2+ races:	17,476	2.47%	11.3%
Hispanic:	53,340	7.54%	15.8%

Total non-White:	152,488	21.55%	15.7%

2020-2024 Components	Number	Rate
Births:	28,756	10.6
Deaths:	21,814	8.0
Net Migration:	2,212	0.8
Net Immigration:	17,245	6.3

Change in White population:	6,129	0.9
Change in Non-White pop.:	20,710	3.0

Race Breakdown with Components of Population Change

[Display all years]

Year:

Total population:

White:

Black:

Indian:

Asian:

2+ races:

Hispanic:

Total non-White:

2020
680,767
548,989	80.64%
31,412	4.61%
1,972	0.29%
36,635	5.38%
15,707	2.31%
46,052	6.76%
131,778	19.36%

2010
605,435
511,133	84.42%
25,637	4.23%
1,656	0.27%
23,705	3.92%
10,896	1.80%
31,738	5.24%
94,302	15.58%

2000
535,421
478,359	89.34%
17,380	3.25%
1,454	0.27%
15,136	2.83%
6,912	1.29%
15,616	2.92%
57,062	10.66%

1990
462,662
435,807	94.20%
10,582	2.29%
1,421	0.31%
9,061	1.96%
n/a
5,791	1.25%
26,855	5.80%

1980
416,581
401,629	96.41%
5,664	1.36%
966	0.23%
4,113	0.99%
n/a
3,750	0.90%
14,952	3.59%

1970
376,442
368,035	97.77%
3,161	0.84%
369	0.10%
1,856	0.49%
n/a
2,487	0.66%
8,407	2.23%

Decade:

Components:

Births:

Deaths:

Net Migration:

Net Immigration:

Change in White population:

Change in Non-White pop.:

Number	Rate
2010's
67,559	11.2
39,499	6.5
15,880	2.6
15,600	2.6

37,856	6.3
37,476	6.2

Number	Rate
2000's
67,537	12.6
34,109	6.4
25,229	4.7
15,422	2.9

32,774	6.1
37,240	7.0

Number	Rate
1990's
63,919	13.8
33,827	7.3
19,966	4.3
5,381	1.2

42,552	9.2
30,207	6.5

Number	Rate
1980's
63,297	15.2
30,109	7.2
13,937	3.3
n/a

34,178	8.2
11,903	2.9

Number	Rate
1970's
n/a
n/a
7,713	2.0
n/a

33,594	8.9
6,545	1.7

Age, Family & Household Data for Madison, WI Metro Area

[Display all years]

Year:

Median Age:

Under 18:

Voting Age Population:

Over 65:

Households:

Persons Per HH:

Families (%HH):

Married Couples (%Fams):

Single Mothers (%Fams):

Non-Family (%HH):

2024
Number	Percent
37.1
137,870	19.5%
569,736	80.5%
110,214	15.6%

301,580
2.23

166,279	55.1%
133,561	80.3%
13,595	8.2%
135,301	44.9%

2010
Number	Percent
35.7
134,193	22.2%
471,242	77.8%
67,204	11.1%

250,898
2.35

148,862	59.3%
117,950	79.2%
13,789	9.3%
102,036	40.7%

2000
Number	Percent
34.2
124,001	23.2%
411,420	76.8%
55,259	10.3%

216,132
2.39

131,288	60.7%
108,489	82.6%
10,507	8.0%
84,844	39.3%

1990
Number	Percent
39.2
140,146	30.3%
322,516	69.7%
58,110	12.6%

216,023
2.06

143,491	66.4%
122,303	85.2%
9,579	6.7%
72,532	33.6%

1980
Number	Percent
28.6
108,599	26.1%
307,982	73.9%
40,131	9.6%

153,914
2.60

101,584	66.0%
87,741	86.4%
7,069	7.0%
52,330	34.0%

2024 Housing Data for Madison, WI Metro Area

Household Income
Range	Number	%
Less than $10,000	12,520	4.2%
$10,000 to $14,999	7,263	2.4%
$15,000 to $19,999	7,182	2.4%
$20,000 to $24,999	7,455	2.5%
$25,000 to $29,999	8,362	2.8%
$30,000 to $34,999	9,156	3.0%
$35,000 to $39,999	8,877	2.9%
$40,000 to $44,999	9,334	3.1%
$45,000 to $49,999	10,760	3.6%
$50,000 to $59,999	18,152	6.0%
$60,000 to $74,999	29,984	9.9%
$75,000 to $99,999	38,716	12.8%
$100,000 to $124,999	33,402	11.1%
$125,000 to $149,999	24,477	8.1%
$150,000 to $199,999	35,327	11.7%
$200,000 or more	40,613	13.5%

Median Household Income	88,970
Per Capita Income	51,540

Cost of Living Index (100 = average)
Compared to U.S.	83

Welfare Households
	Number	%
SSI	9,631	3.2%
Public Assistance	5,049	1.7%
Public Asst. or Food Stamps	26,762	8.9%

Labor Force, Ages 25-64
	Number	%
Employed	339,723	79.4%
Unemployed	8,747	2.0%
In Armed Forces	493	0.1%

Total Labor Force	348,963	81.6%
Not in Labor Force	78,741	18.4%

Real Unemployment Rate		20.5%

Class of Worker
	Male	Female	% Male
Private Sector	139,034	105,548	56.8%
Non-Profit	11,520	25,792	30.9%
Self-Employed	18,588	11,973	60.8%

Local Government	9,235	15,707	37.0%
State Government	20,366	22,338	47.7%
Federal Government	3,130	3,261	49.0%

Total Private + Self	157,622	117,521	57.3%
Total Non-Profit + Govt.	44,251	67,098	39.7%
Total	201,873	184,619	52.2%

Pct. Govt.	19.2%
Pct. Private + Self	71.2%

Occupation
	Number	%
Management, Business, Science, Arts	74,225	19.2%
Sales and Office Occupations	66,405	17.2%
Professional, Technical	131,839	34.1%
Service Occupations	50,361	13.0%
Farming, Forestry, Fishing	2,188	0.6%
All others	64,078	16.6%

White Collar		70.4%

Industry
	Number	%
Health care and social assistance	58,623	15.2%
Professional, scientific, technical	48,873	12.6%
Educational services	48,108	12.4%
Manufacturing	39,967	10.3%
Retail trade	37,174	9.6%
Finance and insurance	22,173	5.7%
Accommodation and food services	21,002	5.4%
Construction	20,619	5.3%
Public administration	18,236	4.7%
Other services	15,804	4.1%
Administrative, support, waste mgmt.	10,543	2.7%
Transportation and warehousing	10,214	2.6%
Information	8,964	2.3%
Wholesale trade	7,169	1.9%
Arts, entertainment, recreation	6,032	1.6%
Agriculture, forestry, fishing, hunting	5,339	1.4%
Real estate and rental and leasing	4,668	1.2%
Utilities	2,658	0.7%
Management	493	0.1%
Mining, quarrying, oil/gas extraction	249	0.1%

Hispanic Breakdown
Country	Number	%
Mexican	29,418	4.25%
Puerto Rican	4,268	0.62%
Cuban	1,272	0.18%
Dominican	376	0.05%

Total Central American	3,561	0.51%
Costa Rican	281	0.04%
Guatemalan	623	0.09%
Honduran	599	0.09%
Nicaraguan	1,412	0.20%
Panamanian	268	0.04%
Salvadoran	371	0.05%
Other Central American	7	0.00%

Total South American	6,292	0.91%
Argentinean	533	0.08%
Bolivian	44	0.01%
Chilean	329	0.05%
Colombian	2,446	0.35%
Ecuadorian	792	0.11%
Paraguayan	5	0.00%
Peruvian	366	0.05%
Uruguayan	547	0.08%
Venezuelan	1,216	0.18%
Other South American	14	0.00%

Other Hispanic	4,054	0.59%

Asian Breakdown
Country	Number	%
Indian	10,145	1.47%
Chinese	9,983	1.44%
Hmong	4,540	0.66%
Korean	2,058	0.30%
Filipino	1,693	0.24%
Vietnamese	1,169	0.17%
Laotian	1,016	0.15%
Japanese	702	0.10%
Taiwanese	608	0.09%

Language Spoken at Home
Language	Number	%
English	589,816	89.8%
Spanish	28,476	4.3%
Other Indo-European	8,907	1.4%
Other Asian	8,536	1.3%
Chinese	7,526	1.1%
Other	2,964	0.5%
German, other Germanic	2,866	0.4%
Russian, Polish, other Slavic	2,442	0.4%
French, Haitian, Cajun	1,495	0.2%

Ancestry
Country	Number	%
German	231,882	33.5%
Irish	89,558	12.9%
English	69,786	10.1%
Norwegian	60,263	8.7%
Polish	33,514	4.8%
Italian	24,876	3.6%
American	17,792	2.6%
Swiss	15,465	2.2%
French	15,161	2.2%
Swedish	13,701	2.0%
European	12,313	1.8%
Scottish	11,990	1.7%
Dutch	11,644	1.7%
Czech	7,374	1.1%
African	5,657	0.8%

Citizenship & Nativity
	Number	%
U.S. citizen	660,805	95.5%
Not a citizen	31,025	4.5%

Native	638,050	92.2%
Foreign-born	53,780	7.8%

Educational Attainment, Population 25 Years and Older
7,601	1.6%	10,948	2.3%	93,423	20.0%	121,354	25.9%	142,503	30.5%	91,900	19.6%
Average years of education: 14.7

Population 25 Years and Older
< 9 Years	7,601	1.6%
9-12 Years	10,948	2.3%
H.S. Grad or GED	93,423	20.0%
Some College	121,354	25.9%
Bach. Degree	142,503	30.5%
Grad Degree	91,900	19.6%
Average years of education: 14.7

Labor Force Data from the Bureau of Labor Statistics
Year	Labor Force	Employed	Unemployed	Unemp. Rate	State Avg.
1990	546,664	532,762	13,902	2.5%
1991	552,966	536,310	16,656	3.0%
1992	576,026	560,222	15,804	2.7%
1993	594,420	579,560	14,860	2.5%
1994	607,610	592,004	15,606	2.6%
1995	619,186	605,208	13,978	2.3%
1996	632,964	619,112	13,852	2.2%
1997	641,232	627,932	13,300	2.1%
1998	646,930	634,470	12,460	1.9%
1999	647,300	635,946	11,354	1.8%

2000	658,086	641,744	16,342	2.5%
2001	675,324	654,886	20,438	3.0%
2002	682,898	657,824	25,074	3.7%
2003	690,148	662,950	27,198	3.9%
2004	696,926	673,002	23,924	3.4%
2005	704,836	681,040	23,796	3.4%
2006	711,778	687,290	24,488	3.4%
2007	716,836	690,704	26,132	3.6%
2008	724,122	697,126	26,996	3.7%
2009	730,790	683,056	47,734	6.5%

2010	721,420	676,310	45,110	6.3%
2011	722,628	682,430	40,198	5.6%
2012	725,648	688,322	37,326	5.1%
2013	733,440	697,268	36,172	4.9%
2014	741,902	713,164	28,738	3.9%
2015	752,108	727,424	24,684	3.3%
2016	766,592	744,378	22,214	2.9%
2017	771,842	752,678	19,164	2.5%
2018	769,594	751,712	17,882	2.3%
2019	778,412	759,124	19,288	2.5%

2020	769,542	731,680	37,862	4.9%
2021	788,942	765,680	23,262	2.9%
2022	791,330	773,708	17,622	2.2%
2023	813,952	795,136	18,816	2.3%
2024	822,498	803,034	19,464	2.4%

Housing Data
	Number	%
Housing Units	315,529
Median Value	$373,171

Occupied	301,580	95.6%
Vacant	13,949	4.4%

Owned	181,998	60.3%
Rented	119,582	39.7%
Median Rent	$1,319

Single-Family Units	192,954	61.2%
Detached	174,056	55.2%
Attached	18,898	6.0%
Buldings with 5+ Units	92,341	29.3%
Mobile Homes	3,707	1.2%

Madison, WI Metro Area

Race Breakdown with Components of Population Change

Age, Family & Household Data for Madison, WI Metro Area

2024 Housing Data for Madison, WI Metro Area

2024 Income & Employment Data for Madison, WI Metro Area

2024 Ancestry, Citizenship & Language Data for Madison, WI Metro Area

2024 Educational Attainment Data for Madison, WI Metro Area

Historical Labor Force Data for Madison, WI Metro Area